‎K. M. Readowan Rashed Rubab is a Lecturer of Marketing at the Army Institute of Business Administration (AIBA), Savar. He completed his BBA with a major in Marketing from Jahangirnagar University, where he was awarded the "Prime Minister’s Gold Medal" for outstanding academic performance. He later earned his MBA in Marketing from the same institution. ‎ ‎Before joining AIBA, he gained practical industry experience through roles in digital marketing, market research, and content strategy, including internships and professional engagements with organizations such as Renaissance Group Limited and Kantar Bangladesh. ‎ ‎His teaching and research interests span consumer behavior, digital and social media marketing, service marketing, and the application of business psychology in modern marketing practices. With a strong inclination toward integrating real-world examples into academic learning, he emphasizes analytical thinking, practical relevance, and ethical decision-making in marketing education.