Shayla Mahzabeen Audity is a Lecturer of Marketing at the Army Institute of Business Administration (AIBA), Savar, where she has been serving since August 2025. Prior to joining AIBA, she worked as a Lecturer at Daffodil International University (DIU) from July 2024 to July 2025 and began her academic career as an Adjunct Lecturer at Prime University. She earned both her MBA and BBA with a concentration in Marketing from Jahangirnagar University. In addition to her teaching roles, she has contributed as a Research Assistant at the University Grants Commission (UGC) of Bangladesh. Her research interests center on the dynamics of branding in contemporary markets, the transformative role of technology in marketing, and the evolving patterns of consumer behavior.